Planning your Content Calendar

As the year rolls on, the seasons start to change and before you know it you’ve turned around and it’s august already. It’s important to tie content to key dates throughout the year, this makes your brand feel current and it rewards your loyal followers with relevant content. (The research shows time and time again that the biggest reason for people unfollowing a brand or company is irrelevant posts, but that’s another topic for another blog post.)

Here at IF we have regular meetings where we look forward to key dates throughout the next few months and discuss ideas for content and posts. This could be something general and far ranging like summer drinks content, or specific and tied to a national day like Children’s Art Day (July 6th if you were wondering.) Additionally, once you’ve made your great plans on what you’re going to post about throughout the year, it can be really useful to come up with a content calendar. Our good friends over at Social Media Today have put together a handy infographic. I will summarise the most pertinent points below. Take a look!

  1. Decide on your content type

Before you can hit publish you have to decide what content you want to post. Sounds obvious really, but it isn’t always when you get down to it. Remember to keep your content relevant, attention-grabbing and personal.

2. Have a brainstorming session

As I mentioned above, it can be really useful to link up with your marketing team to decide what content strategy you want to use

3. Use different research tools

Social media is a big space with lots of conversations happening all at once. It can be super useful to take a step back and survey the broad trends of the sector before you step back in to making your content plan.

I have barely scratched the surface here,  there are a wealth of good points over on the full infographic which you can see over here. If you ever want to get in touch about creating a content calendar, or just to have a friendly chat about social media we’re all ears. You can find our contact details on the immediate future website

Latest Posts

As we step into spring 2024, the winds of change are blowing across the landscape of social media marketing. One trend, in particular, is making a bold resurgence from the archives of the 90s: heat-mapping. This nostalgic yet contemporary approach to design is transforming social media graphics into colourful canvases…
Read More
Keep up with the dynamic world of social media changes. Discover the latest updates and highlights right at your fingertips. YouTube launches new shopping tools and affiliate opportunities. YouTube introduces Shopping Collections provides creators with a novel method to assemble products from preferred brands, including…
Read More
There’s a myth that the number of followers you have is the ultimate measure of success. But hold on to your hashtags, because here’s the truth: obsessing over your follower count is like chasing fool’s gold. Let’s dive into why it’s time to stop counting followers and start counting what…
Read More