I spy with my little eye…

With rumours of a Facebook “stalker button” circulating right now, once again questions are being raised on the necessity and safety of a button which effectively lets you monitor individual’s online movements without their permission.

The fear of a Big Brother style entity has invaded the public consciousness for decades now and as we move closer and closer to a future where our every move is recorded by unseen eyes (if we’re not there already), questions on where we draw the line are raised.

Quickly typing “Facebook and stalker button” into Google produces pages and pages of speculation, excitement and concern in equal measure. The “stalker button” is the current bone of contention for online privacy advocates and Facebook need to address their consumer’s concerns head on and quickly.

Speaking as a daily user of the site, I feel the function would be a positive addition, if introduced with certain restrictions, such as limiting a user’s ability to monitor others, certainly I wouldn’t appreciate a complete stranger being able to monitor my online movements!

With this functionality Facebook is walking a fine line between allowing others to infringe on our online privacy and perhaps even our real world safety, but on the other hand too much regulation results in the Big Brother mindset that we’re trying to avoid in the first place…

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More