If you dislike this, no one will ever know…

There have been some rumblings over at YouTube these past few weeks, with rumours circling that they will finally be giving the axe to the dislike button… With rumours turning out to indeed be true, this update will be rolled out site-wide within days!

DUN DUN DUN

Like any other announcement on a social media platform, the news was met with backlash. Major content creators such as Marques Brownlee (15M subscribers) and Philip Defranco (6.3M subscribers) both spoke out about how it will be damaging to the creators on its platform and generally kill the tutorial landscape. Both touch on the fact that this is hiding relevant information from its users and may have damaging effects on which videos can be trusted and enjoyed.

This is quite an interesting move on YouTube’s part, as I don’t believe the dislike counter had any major impact on the service, if anything it made the experience better for its users to show their dislike of something or to rally behind a cause. Also, as someone who consumes a lot of tutorials on YouTube, I have to agree that this will make it difficult to know if a video is worth my time or if it is what I am looking for.

This is very reminiscent of the time when Instagram hid all of its user’s likes on their posts, to only bring back the option to its users a year or so later.

Going forward, it will be interesting to see if YouTube stick with their decision or if they will have some sort of backtrack and bring back the counter in a different way.

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More