If you’re a small business, you should be using social media to your advantage

If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your business.

  1. Increase brand awareness – nearly half of the people on this Earth are using some form of social media platform to communicate, buy, sell and do whatever else they see fit. And they aren’t just connecting with brands they’re aware of, 60% of Instagram users discover new products on the platform.
  2. Humanise your brand – recent studies have suggested that more than half of adults will only fully trust a brand when they see ‘proof’ that the brand is keeping its promises. That means showing customers exactly who you are and what you do!
  3. Become a thought leader in your industry – social media gives your brand the opportunity to give opinions and information on issues and topics relevant to you and your audience. This is a great way to further humanise your brand and build trust through conversation with your audience.
  4. Increase traffic – sharing great content from your blogs and websites is an effective way of getting more readers.
  5. Work with influencers – let those with bigger followings and influence promote your product and get more eyes on your brand or product.
  6. Source content and get involved with the online conversation – talk to your followers, listen to them and chat with them! It will help you shape your product, the direction of your business and also inspire your content production moving forward.
  7. Customer service and support – social media is the go-to place to get in touch with brands. Customers are more likely to tweet than pick up the phone. On top of that, those customers who receive speedy answers and good customer service are more likely to spend more the next time around.

We could go on, but then we’d be here all day and we know you’re busy too. If you found this helpful, and want to know more, Contact us when you have a moment and we’ll be happy to talk all things social.

Latest Posts

Open your feed today and you’ll probably scroll past dozens of AI-generated images and videos. Some are clever, some are beautiful, and some are just off. AI can be both a time-saver and a trust-breaker. Used well, it accelerates creativity. Used carelessly, it can make campaigns feel soulless and detached…
Read More
Social Snapshot 22.10.25 banner, blue globe background, bold white title and date. Newsletter issue on long-form social video with platform specs, paid limits, YouTube TV viewing, TikTok Creator Rewards (>1-minute), Instagram 3-minute Reels, measurement and AEO tips
Read More
this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.
Read More