July 22, 2024
A lot has stayed the same, but what’s new this year? ABM continues to be the foundation of successful B2B marketing. However, the emphasis now is on hyper-personalisation and precision targeting. By using advanced data analytics and AI, marketers can now create highly tailored campaigns that resonate with specific accounts. Here are some key takeaways from B2B Ignite 2024 that can help you speed up your lead generation game:
Content is still king but with a twist
Quality content remains important, but the format and delivery methods are changing. Interactive content, such as webinars, virtual events, and immersive experiences, is gaining more traction. These formats capture attention and provide valuable insights into customer behaviour and preferences.
Integration of AI and Machine Learning
AI and machine learning are no longer just buzzwords. They are tools for lead generation, helping to predict customer needs. This technology enables marketers to focus on strategy and creative elements, boosting overall efficiency.
The rise of community-led growth
Building and nurturing communities around your brand is becoming a powerful strategy. By engaging directly with your audience, you can gather valuable feedback and insights to fine-tune your lead gen efforts.
B2B and Sustainability
Sustainability is no longer a niche concern – it’s a significant differentiator. B2B buyers are prioritising partnerships with companies that demonstrate a commitment to environmental and social responsibility. Highlighting your sustainability initiatives can attract leads who share these values.
Hybrid events are here to stay
The pandemic has popularised virtual events, and while in-person events are back, hybrid events are becoming the norm. These events combine the best of both worlds, reaching a wider audience while providing valuable in-person interactions.
Brand authenticity
A strong, genuine brand is crucial for success. Companies like Adobe and Google Cloud have realised the importance of connecting with customers on an emotional level. Understanding your customers’ struggles and showing real empathy can significantly boost your marketing success.
Don’t miss our live event on 23rd July with Tejal Patel and Scott Stockwell! They will share secrets on elevating your marketing efforts, navigating tight budgets, and staying ahead in a rapidly changing landscape. Register here.