Improve your Social Media Strategy

Gosh January was a long month wasn’t it? between the freezing weather, dark evenings and various strikes it felt like we were rushing to keep up in the first month of 2023. As the evenings start to brighten up, and those calendars start to fill up, it can be a good idea to blow out the cobwebs and brush up your social media market tools. Look no further than this blog post. The good folks over at MDG Advertising have created this handy infographic. You can see their infographic below and read on for our analysis and break down.

So what goes into a good social media strategy? The stages break down as folllows

They break down the eight parts of a good social media strategy as follows:

Strategy

Auditing

Technology

Paid media

Content Development

Customer Response

Compliance and risk assessment

Measurement

Strategy – understand business goals, build audience profiles and customer funnels. You have to identify who you’re marketing to. This will mean your content is high quality and relevant to your audience

Auditing – it can be important to evaluate the performance of your content across networks and adjust your approach accordingly

Technology – It can be useful to have tool to monitor your success, like brandwatch, and influencer outreach tracking tools

Paid media – a lot of clients think you can be successful with solely organic performance

content development – this is where it can be good to go back to your audience I.D. this section is all about developing your content, making sure your copy and visuals are on point.

Customer response – work with tech platforms to monitor engagements set up systems to interact with customers

Compliance and risk assessment – oft overlooked, this area involves making sure that you are within copyright and that your content adheres to the clients brand guidelines. And making plans for those rainy days where everything goes wrong and you have to respond to crises client-side.

I hope this has helped freshen up your social marketing strategy and if you would like to talk strategy or anything social -media related then please don’t hesitate to get in touch with us. You can find our contact details on the IF website.

Latest Posts

The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More
While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More