Influencer marketing with ethical, strategic relationships at the core

Following Keith Weed’s statement at Cannes Lions, we’re talking about the must-dos and the should-dos when it comes to influencer marketing. Learn how to approach it as an on-going relationship, kindling the right brand-influencer match and building a mutually-beneficial partnership. Join us for a #SeriousSocial where we’re talking about how influencer marketing really can work. Watch for our advice to get the most out of it.

Latest Posts

Your 2026 plan is hiding in your 2025 panic I have spent the last couple of months sat with marketers who are knee deep in 2026 planning. Everyone is wrestling with the same mix of fear and ambition. Budgets are flat or shrinking, targets are going up, AI is quietly…
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As 2026 rolls in, design feels smarter, warmer, and far more personal. We’re waving goodbye to the overly polished perfection of past years and stepping into an era that blends aesthetics with intelligence. The upcoming trends reflect a world that’s as intuitive as it is beautiful, with a little dash…
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It’s been a while since AI really took off on social networks. On LinkedIn, it’s been a mixed bag – and we don’t see AI as all bad, but we do see the limitations. If you’re doing paid or doing one-click content/responses…we advise you to read on. Firstly, some stats…
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