Influencer marketing with ethical, strategic relationships at the core

August 1, 2018

Following Keith Weed’s statement at Cannes Lions, we’re talking about the must-dos and the should-dos when it comes to influencer marketing. Learn how to approach it as an on-going relationship, kindling the right brand-influencer match and building a mutually-beneficial partnership. Join us for a #SeriousSocial where we’re talking about how influencer marketing really can work. Watch for our advice to get the most out of it.

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Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…