Instagram Adds New Profile to Showcase Design & Creativity on the Platform

On the 15th of April, Instagram, in conjunction with Dezeen at Milan Fashion Week, launched an initiative in the form of a specialised profile called @design. The premise behind the move is to showcase the work of Instagram’s design team, as well as that of emerging artists on a global scale.

Says the platform: “…we’ll go behind the scenes with emerging designers and creators at home, in their studios, and at global festivals to learn about their craft. We’ll also explore our process at Instagram…” The keyword here is ‘craft’. A press release on the site posits that Instagram designs for people and culture, and that the most important tool in their process is craft.

The tone of the profile really considers the nature of the platform; i.e. an aggregator of aesthetically beautiful content which is captivating enough to want to share, as well as a showcase for users to create narratives around their own lives with images as the main medium. Although the proposition is positioned to be supportive to emerging artists, there is a distinct feel of self-promotion for the brand, revealing tech updates, prototyping tools and weekly team critiques.

It’ll be interesting to see what is uploaded to the profile and how Instagram leverages it to build engagement and relationships with other users.

Latest Posts

With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch when it comes to marketing…
Read More
Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in corners. So, before I ham…
Read More
It seems Meta has done it again – taking inspiration from TikTok and adding another new feature to Instagram. This time, it’s something many of us have probably wished for: a Watch History tool. Late last week, Instagram’s boss, Adam Mosseri, announced that users will now be…
Read More