Instagram Ads launch in the UK

It’s official. Instagram Ads are going live in the UK.

Like Pinterest before them, the photo sharing app is evolving into an advertising hub for social businesses. Having tested sponsored ads with select partners such as Channel 4 and Waitrose, all UK brands will soon have the opportunity to promote their content.

What can you expect to see?

Adverts will start appearing in the main feed of your app, mixed in amongst your network’s selfies. But users won’t be bombarded with promotional content. Instead, sponsored ads will be distinguished by a small, simple logo, which users can choose to hide. As the new feature rolls out, Instagram is giving the option to provide feedback if you think that the ads are not relevant to you. Well a bit of constructive feedback is always good, right?

starbucks

Global head of business and brand development at Instagram, James Quarles, said: “Images are fast becoming a primary way that people communicate – both the everyday and the spectacular. Our aim is to help brands create ads that feel as natural to Instagram as the photos and videos people already share and enjoy.”

It’s an exciting addition to the platform’s range of features. But I wonder if this will suffer the same response as when Instagram’s parent site Facebook redesigned their news feed for ads?

What do you think? Tweet us @iftweeter

Latest Posts

Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More
B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More