Instagram “Create Mode”?

October 10, 2019

Instagram has started rolling out a new format for Stories called “Create Mode” which will make all of its tools easier to access and apply.

The current highlight of this mode is the “On This Day” option, similar to Facebook’s ‘Memories’. The feature will show users a post that was posted on that specific day in previous years, which can then be shared in stories with the option for followers to tap through to the original post.

When asked about Create mode, an Instagram spokesperson said, “this new mode helps you combine interactive stickers, drawings and text without needing a photo or video to share . . . On This Day suggests memories and lets you share them via Direct and Stories.”

In ‘Create’, you’ll be able to find all the various creative tools available, rather than having to add them through stickers.

Here’s a glimpse of it at work;

Whilst the update doesn’t feature anything particularly new, it does make it far easier to tap on what you want, rather than having to search through your stickers tab.

Latest Posts

There’s this idea floating around that being creative means constantly coming up with something new, something different, something you’ve never touched before. Like if you circle back to the same idea too often, you’re somehow doing it wrong. But honestly, most good work doesn’t come from chasing novelty. It comes…
Read More
Social content now has a longer commercial life You’re being asked to prove social is driving growth, and half your content disappears before it’s even had a chance to matter. Post it, watch it, report it, move on. That used to be the rhythm of social, and to be fair,…
Read More
Marketing gets more useful the moment you start asking questions. That is the point, and it’s the thread running through the webinar with the amazing Luan Wise, B2B marketing consultant, trainer and author (of 8 books!) Luan has spent years helping teams cut through panic and get back to stronger…
Read More