Instagram “Create Mode”?

Instagram has started rolling out a new format for Stories called “Create Mode” which will make all of its tools easier to access and apply.

The current highlight of this mode is the “On This Day” option, similar to Facebook’s ‘Memories’. The feature will show users a post that was posted on that specific day in previous years, which can then be shared in stories with the option for followers to tap through to the original post.

When asked about Create mode, an Instagram spokesperson said, “this new mode helps you combine interactive stickers, drawings and text without needing a photo or video to share . . . On This Day suggests memories and lets you share them via Direct and Stories.”

In ‘Create’, you’ll be able to find all the various creative tools available, rather than having to add them through stickers.

Here’s a glimpse of it at work;

Whilst the update doesn’t feature anything particularly new, it does make it far easier to tap on what you want, rather than having to search through your stickers tab.

Latest Posts

Social commerce is growing up, it’s less about checkout, more about reducing regret Social commerce keeps getting framed as a platform feature. Shoppable posts, live shopping, one-click checkout, the lot. That framing misses the behavioural shift happening under our feet. People are using social to do the hardest bit of…
Read More
Let’s be honest social media is like a train that never stops. It changes direction without warning, speeds up when you’re not ready and occasionally throws in a plot twist just to keep you on your toes. This year will be no different. So yes, buckle up it’s going to…
Read More
The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…
Read More