Instagram sends a direct message to Snapchat’s users

I don’t know about you but I am tired of writing and especially reading, blogs with the same narrative, but here I am doing it again.

Instagram has copied Snapchat… and if I had a penny for every time I have read about this topic I would have at least 3p, and 50p if you included Instagrams brothers and sisters.

giphy

I know what a shocker, and I hope you like GIF’s because there is going to be a lot of them!

Ok, here we go…

Instagram has revamped (blatantly copied) its direct messaging feature, offering it’s 350mil or so users the ability to send private multimedia messages (aka Snapchats) to each other.

So, if you see disappearing photos and videos in your inbox, don’t be scared you’re not having a minor aneurysm, you are still on Instagram.

giphy (1)

So what does this mean for the social media underdog Snapchat?

Well for the moment, Snapchat is fending off the social media giant Facebook and its minions Instagram, Facebook Messenger, and WhatsApp. But how long can the David last against it’s Goliath opponent?

Personally, I think it’s only a matter of time before Snapchat realises the damage that Facebook copycatting is doing to their current user base, and future growth.

Snapchat’s already feeling the pinch with user’s and neglected influencers jumping ship to Instagram stories, a prime example of how Facebook can out-execute Snapchat in performance and audience composition.

Mark Zuckerburg is trying to strip Snapchat of everything that makes it unique, but Snapchat are innovators and it still has a strong dedicated user base that aren’t into gym, yoga and food porn images.

Let’s just hope this isn’t the straw that broke the camel’s back (couldn’t resist one more!)

giphy (2)

Latest Posts

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…
Read More
What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started! LinkedIn Accelerates AI-Powered Campaigns LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to…
Read More
TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!
Read More