Instagram strengthens support for its most vulnerable users

In May, the RSPH named Instagram the worst social network for mental health in their #StatusOfMind Report, so it’s no surprise that the social network is trying to strengthen its support for users with mental health issues.

Now, during live videos, you’ll be able to anonymously flag your concern for the broadcaster, and as a result, Instagram will show them a support message directing them to speak to a friend, see tips to support themselves or speak to a trained volunteer.

Screen Shot 2017-10-03 at 09.15.31

Users have previously been able to report their concerns over a live broadcast only after the broadcast had ended. This new update is a step change in the responsibility Instagram is taking for its users, and is a clear indication that Instagram understands live video broadcasts can sometimes be used as calls for help.

Alongside this development, Instagram has also given users more control over who can comment on their photos, even if posts are public. In its most basic form, you’ll be able to choose to only let your followers and/or the people you follow comment on your profile (a way of ensuring only ‘trusted’ people can post), but more importantly you’ll be able to prevent specific profiles from commenting.

Screen Shot 2017-10-03 at 09.15.23

Maybe you have that one follower who sometimes goes over the top, or you’re not ready to completely block someone – now you can just stop them from commenting on your photos.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More