Instagram strengthens support for its most vulnerable users

In May, the RSPH named Instagram the worst social network for mental health in their #StatusOfMind Report, so it’s no surprise that the social network is trying to strengthen its support for users with mental health issues.

Now, during live videos, you’ll be able to anonymously flag your concern for the broadcaster, and as a result, Instagram will show them a support message directing them to speak to a friend, see tips to support themselves or speak to a trained volunteer.

Screen Shot 2017-10-03 at 09.15.31

Users have previously been able to report their concerns over a live broadcast only after the broadcast had ended. This new update is a step change in the responsibility Instagram is taking for its users, and is a clear indication that Instagram understands live video broadcasts can sometimes be used as calls for help.

Alongside this development, Instagram has also given users more control over who can comment on their photos, even if posts are public. In its most basic form, you’ll be able to choose to only let your followers and/or the people you follow comment on your profile (a way of ensuring only ‘trusted’ people can post), but more importantly you’ll be able to prevent specific profiles from commenting.

Screen Shot 2017-10-03 at 09.15.23

Maybe you have that one follower who sometimes goes over the top, or you’re not ready to completely block someone – now you can just stop them from commenting on your photos.

Latest Posts

LinkedIn’s users are not your typical audience. Join us as we take a look into the psyche of the LinkedIn user and how your content needs to reflect it – doing so will lead to the most successful of campaigns, helping to fill the funnel and drive growth. Understanding the…
Read More
Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More