Instagram Threads?

Instagram (or more likely, Facebook) are developing a new app called Threads – a messaging app where you can automatically share your location, speed, and battery life, as well as the usual stuff like text, photos, and videos with your ‘close friends’ list.

Users will be able to opt into automatic sharing, which means Threads will give your close friends a real-time view on your status, location and speed?! (what on earth do they mean by “speed”?). But if the automatic option isn’t for you, you’ll also be able to update your status manually.

It’ll very much be like the Facebook messenger app where you can see who’s online with a green dot and if your friends have posted a new story – which you’ll be able to view within the Threads app.

I must admit, it seems a little redundant to have a separate messaging app for Instagram at the moment, as you can easily connect with friends via direct messaging and can do most things Threads would offer. It’ll be interesting to see what happens to the current messaging system on Instagram if they’ll keep this as a way to contact someone you follow.

I suppose Threads could be a good way to stay connected with a small number of people, albeit slightly creepy and invasive, if opting into the automatic updates, without having to give out your personal contact details.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).
Read More
Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…
Read More
AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…
Read More