Instagram’s becoming a major player in B2B marketing

May 15, 2018

Instagram want businesses on their platform, so new, useful features are the right way to go about it. A few additions have been made to Insta’s business profile offering. Action Buttons can be added to profiles, and the Direct Message feature has been cleaned up! Ahh, much better.

It’s clear to many marketers why Instagram is used to market beautiful, tangible consumer products. But, what about the B2B bunch?

Networking and effective communication is key for B2B. Ring any bells? Networking and conversing is at the core of social media. We’re helping you to realise why B2B and social go hand-in-hand, and what you need to do to be successful.

In this week’s Serious Social, we hark back to how Facebook marketing came to light for B2B businesses. AND we’re forecasting the future for B2B marketing success on Instagram. Watch this week’s episode for more!

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…