Instagram’s becoming a major player in B2B marketing

Instagram want businesses on their platform, so new, useful features are the right way to go about it. A few additions have been made to Insta’s business profile offering. Action Buttons can be added to profiles, and the Direct Message feature has been cleaned up! Ahh, much better.

It’s clear to many marketers why Instagram is used to market beautiful, tangible consumer products. But, what about the B2B bunch?

Networking and effective communication is key for B2B. Ring any bells? Networking and conversing is at the core of social media. We’re helping you to realise why B2B and social go hand-in-hand, and what you need to do to be successful.

In this week’s Serious Social, we hark back to how Facebook marketing came to light for B2B businesses. AND we’re forecasting the future for B2B marketing success on Instagram. Watch this week’s episode for more!

 

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More