Instagram’s becoming a major player in B2B marketing

Instagram want businesses on their platform, so new, useful features are the right way to go about it. A few additions have been made to Insta’s business profile offering. Action Buttons can be added to profiles, and the Direct Message feature has been cleaned up! Ahh, much better.

It’s clear to many marketers why Instagram is used to market beautiful, tangible consumer products. But, what about the B2B bunch?

Networking and effective communication is key for B2B. Ring any bells? Networking and conversing is at the core of social media. We’re helping you to realise why B2B and social go hand-in-hand, and what you need to do to be successful.

In this week’s Serious Social, we hark back to how Facebook marketing came to light for B2B businesses. AND we’re forecasting the future for B2B marketing success on Instagram. Watch this week’s episode for more!

 

Latest Posts

We’ve all been there – reeling off the results of our latest B2B marketing campaign with glee, while the recipient’s eyes glaze over. Whether it’s informing CFOs or CMOs of our latest success, we need to tailor our reporting accordingly and make them far more impactful. You may have seen…
Read More
Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad slots. It’s…
Read More
We’ve all heard it — “digital works.” But if you’re still treating social media as an afterthought or a cherry on top of your marketing strategy, you’re likely missing the real opportunity that’s right in front of you. A key insight we took away from the recent FinTech Marketing Conference…
Read More