Instagram’s New 3:4 Photo Update: What It Means for You

banner image with bold title "New Insta Format... Again?" on bright pink background with magazine cutouts of hand holding a camera and an iPhone

“Ugh, not another Instagram photo format update!”

Don’t panic, this one’s actually good news! Unlike past changes that forced awkward adjustments, this update finally gives you more flexibility without requiring a complete overhaul of your content strategy.

Great news for photographers, creators, and anyone who hates cropped-out backgrounds! Instagram now officially supports 3:4 aspect ratio photos – the default setting for most smartphone cameras.

No more guessing how Instagram will crop your uploads. Now, when you post a 3:4 photo, it’ll appear exactly as you shot it, with no unexpected trimming.

📸 True-to-Life Photos: Your 3:4 shots (the standard for iPhone & Android) will display natively, just like in your camera roll.
Works for Singles & Carousels: Whether you post one image or ten, 3:4 stays intact.
Still Supports Squares & 4:5: Prefer classic squares or portrait crops? No problem, those still work too.
More Creative Freedom: No more sacrificing composition just to fit Instagram’s old limits.

Remember the frustration of perfectly framed photos getting chopped in half? For years, Instagram forced users to crop images into squares (1:1) or tall portraits (4:5), often cutting out key details.

Now, with native 3:4 support, you can post images as you intended – whether it’s a full-body shot, a landscape, or a candid moment that needs every pixel.

Just upload your photo like normal. If it’s 3:4, Instagram will keep the original framing. No extra steps needed!

This is a small but meaningful upgrade for anyone who values authentic, high-quality visuals. No more resizing headaches, just post and go!

Latest Posts

The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…
Read More
Your visual identity is the key to telling your brand’s story on social media. As you already know, on social, you might only have a second or two to make an impression, and that impression often isn’t based on what you say; it’s based on what you look like. That’s…
Read More
Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…
Read More