Instagram’s New 3:4 Photo Update: What It Means for You

banner image with bold title "New Insta Format... Again?" on bright pink background with magazine cutouts of hand holding a camera and an iPhone

“Ugh, not another Instagram photo format update!”

Don’t panic, this one’s actually good news! Unlike past changes that forced awkward adjustments, this update finally gives you more flexibility without requiring a complete overhaul of your content strategy.

Great news for photographers, creators, and anyone who hates cropped-out backgrounds! Instagram now officially supports 3:4 aspect ratio photos – the default setting for most smartphone cameras.

No more guessing how Instagram will crop your uploads. Now, when you post a 3:4 photo, it’ll appear exactly as you shot it, with no unexpected trimming.

📸 True-to-Life Photos: Your 3:4 shots (the standard for iPhone & Android) will display natively, just like in your camera roll.
Works for Singles & Carousels: Whether you post one image or ten, 3:4 stays intact.
Still Supports Squares & 4:5: Prefer classic squares or portrait crops? No problem, those still work too.
More Creative Freedom: No more sacrificing composition just to fit Instagram’s old limits.

Remember the frustration of perfectly framed photos getting chopped in half? For years, Instagram forced users to crop images into squares (1:1) or tall portraits (4:5), often cutting out key details.

Now, with native 3:4 support, you can post images as you intended – whether it’s a full-body shot, a landscape, or a candid moment that needs every pixel.

Just upload your photo like normal. If it’s 3:4, Instagram will keep the original framing. No extra steps needed!

This is a small but meaningful upgrade for anyone who values authentic, high-quality visuals. No more resizing headaches, just post and go!

Latest Posts

Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More
Designing Scroll-Stopping Social Media Visuals That Drive Newsletter Sign-Ups Social media is noisy. On platforms like LinkedIn, Facebook, and Instagram, you’re not just competing with other brands, but you’re up against photos of someone’s wedding, a colleague’s promotion, and endless memes. If your post is asking people to take action,…
Read More
The headline might be frightening – but it shouldn’t be; it should be validating and a reflection of impactful content. The ways of search are changing, both on the open web and on social. Clever tactics on social allows for LLM data scraping that can further personal brands and businesses.
Read More