Instgram, My Precious

October 9, 2025

Title "Instagram, My Precious" on a gradient background with gold rings

Instagram Rings is a new and exciting award that celebrates creators who take bold, creative risks and push the boundaries of content on the platform. Instead of focusing on follower counts or financial benchmarks, it honors originality, cultural impact, and the spirit of experimentation. Winners receive a physical gold ring designed by Grace Wales Bonner, a digital gold ring displayed on their Instagram profiles and stories, and exclusive profile customisation options, such as personalised gradient backgrounds and unique “like” buttons.

The selection process is highly competitive and curated by a distinguished panel of judges that includes Instagram’s leadership and cultural icons from various creative fields. They look for creators who consistently challenge norms and bring fresh new ways to engage with their audiences. The Rings award is about recognizing creators who don’t just participate in culture but shift it, encouraging others to express themselves freely and creatively.

This initiative stands out as a celebration of creative courage, rewarding the creators who are bold enough to chase their ideas and take risks in their art, shining a spotlight on their impact in a unique and visually striking way on the platform. It’s a fresh, stylish way for Instagram to honor creativity beyond conventional metrics, making winners stand out with a literal golden ring of distinction around their profiles.

What are your thoughts, dear reader, on Instagram Rings?

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