Introducing Facebook Live….Location

Facebook Live Location has been introduced this week, Facebook’s new location tracking feature.

Facebook has had security and privacy issues in the past with people being unaware of their location services being on, particularly with the ‘Nearby Friends’ function that launched in 2014. Facebook Live Location offers a similar function, but has much more security, and gives the user more control. The new tool allows you to share your location on messenger for an hour, with a timer visible to you and the friend you’ve sent it to. You can stop sharing your location at any time, and can share it with a group as well as an individual. Your Live Location is live in the sense that your friend can see you moving within the hour timeframe.

Facebook recognised ‘How far away are you?’ as one of the most typed questions on the messenger platform, so are hoping that Facebook Live Location is the answer. One of the most useful aspects is the map gives you an idea of how long it would take you to get to your friend’s location by car. Added to this, you can send a static point on a map which could come in useful when you’re deciding where to meet someone.

In terms of safety, the addition of Facebook Live Location appears to be a good answer for sharing your location in private, and making sure it’s only visible to whoever you’re messaging.

We can’t deny that Facebook is a great platform for bringing people together, and sharing in general. The addition of the Live Location is another justification of this. Apparently, the function won’t have an impact on your battery life, but we’ll believe that when we see it!

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).
Read More
Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…
Read More
AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…
Read More