Is Facebook the be all and end all of popularity?

May 10, 2013

Let’s face it, there is a little piece of us that lights up inside when we get a comment, like or retweet on our latest post. The knowledge that what we have to say is being heard, or read, is satisfying and it encourages us to share more. But is this the only way to be popular nowadays?

One in four said that they measure the success of their day by the number of Facebook Likes they receive, and the popularity challenge is never more nerve-wracking than on your birthday. Nowadays you are more likely to receive a Facebook comment than an actual card; a survey of 1,000 individuals by One4All proves that people prefer to post birthday greetings to friends online.

Never one to miss an opportunity, as last year’s purchase of Instagram and the recent rumour of buying Waze for $1 billion suggest, Facebook already launched a ‘real’ gift service which lets users buy and send physical gifts to their friends. This is linked to birthday reminders on your profile. So, is it a worthwhile service? Will it relieve the pressure of remembering to buy birthday presents? Or will it just be a new way of measuring how popular you are by the number of gifts you receive?

Would you like to use Facebook to send or receive gifts? Let us know what you think!

Latest Posts

Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about their company, those shares are…

Oh, it’s so easy to talk Thought Leadership It’s not so easy to make it happen Thought leadership is how you build trust through expertise. You show your working, go deep on the messy bits, and nudge behaviour change over time. It’s the essential core of the way modern buyers…

Instagram has recently introduced a new feature called “Competitive Insights” within its Professional Dashboard. This update gives business and creator accounts another way to understand and compare how their profiles are performing on the platform. The new tool lets you compare your account with up to ten…