Is Facebook trending about to get trendy?

Facebook’s ‘trending’ section has undergone a renovation this week. When you select a trending story, the new carousel format allows you to access a variety of different news articles and posts that other Facebook users have written on one story. The old format just directed you to one single news source when you clicked on the trending story. The carousel will make it easier for users to see different coverage of the same story, and select which source they’d rather read from.

Additionally, Facebook is making it easier for people to locate the trending topics option. While it used to be hidden in the search box, it will soon appear in your news feed. You can of course, hide the trending stories from appearing in your feed.

The slight problem is that the redesign hasn’t changed the way Facebook determines what the trending stories are. Facebook still looks at the general engagement around the article online, and the engagement around the publisher. Last year, Facebook was scrutinised for the ‘trending’ articles being biased as they only directed you to one source of news. It was almost always a liberal article or source, meaning people got more and more trapped in the social media echo chamber, struggling with what to believe. Facebook are counteracting this by suggesting that by giving users direct access to more than one news source, they can evaluate bias of their own accord and therefore, Facebook have a more impartial stand.

Facebook are claiming this is another attempt at combatting fake news, however, it is doubtful which stories Facebook will be directing you to when they’re still using the same algorithm to source them. We can’t say how reliable the sources will be, but on that note, at least you have a more diverse range of stories to read.

The feature is currently only available on iPhone, but is said to be available on Android and desktop soon.

Latest Posts

Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More
B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More