Is Facebook trending about to get trendy?

Facebook’s ‘trending’ section has undergone a renovation this week. When you select a trending story, the new carousel format allows you to access a variety of different news articles and posts that other Facebook users have written on one story. The old format just directed you to one single news source when you clicked on the trending story. The carousel will make it easier for users to see different coverage of the same story, and select which source they’d rather read from.

Additionally, Facebook is making it easier for people to locate the trending topics option. While it used to be hidden in the search box, it will soon appear in your news feed. You can of course, hide the trending stories from appearing in your feed.

The slight problem is that the redesign hasn’t changed the way Facebook determines what the trending stories are. Facebook still looks at the general engagement around the article online, and the engagement around the publisher. Last year, Facebook was scrutinised for the ‘trending’ articles being biased as they only directed you to one source of news. It was almost always a liberal article or source, meaning people got more and more trapped in the social media echo chamber, struggling with what to believe. Facebook are counteracting this by suggesting that by giving users direct access to more than one news source, they can evaluate bias of their own accord and therefore, Facebook have a more impartial stand.

Facebook are claiming this is another attempt at combatting fake news, however, it is doubtful which stories Facebook will be directing you to when they’re still using the same algorithm to source them. We can’t say how reliable the sources will be, but on that note, at least you have a more diverse range of stories to read.

The feature is currently only available on iPhone, but is said to be available on Android and desktop soon.

Latest Posts

You hit your KPIs. You smashed your impressions. You even got a nice jump in site traffic. And yet… …nothing. No extra budget. No nod from the board. Not even a “well done” from the CFO. Why? Because your data’s doing all the talking and none of the persuading.
Read More
LinkedIn wants you to use video – like NOW You may be familiar with LinkedIn’s Wire Program – well, it’s now called BrandLink, and it’s LinkedIn’s way of persuading you to use video as much as possible. It’s already got its main video users like…
Read More
With shrinking attention spans and endless scrolling, strong design isn’t optional; it’s essential. Even the best ideas can be lost if they don’t look immediately appealing. So, how can you create visuals that stop thumbs mid-scroll? 1. Grab Attention with Bold, Clear Visuals Your design needs to catch the eye…
Read More