November 19, 2019
Wikipedia co-founder Jimmy Wales has launched an ad-free social media platform, positioning it as ‘The Anti-Facebook.’ It’s major differentiator? It will not run on an ad-funded model. Rather, Wales aims to fund it on donations, similarly to Wikipedia.
The new social platform hopes to combat ‘clickbait’ and misleading headlines, giving its members the ability to edit inaccurate headlines.
Users will see articles in a similar timeline format to Twitter and Facebook, but newer links will be prioritised first, rather than those with the most engagement.
Since launching last month, WT:Social is approaching 50,000 users, doubling in the past week alone. The social platform is free to join, but at the moment, users either need to join a waitlist, donate or invite friends.
What does it mean for your brand?
This network is definitely something to watch – but it would need to grow its number quickly to compete with the social media heavy hitters.
Users have adapted to social media being free, so a donation-reliant model could be a difficult sell for audiences.