Is your company making the best out of its visual content?

October 29, 2012

Images are becoming more and more essential for both search and social media marketing. A recent study by ROI Research shows that as more people are using smartphones to engage in social media as it is now easier to take pictures on the go with a high-resolution smartphone is as easy as writing a status update.

Performics Life on Demand 2012 Summary Deck from Performics

With 44% of respondents are more likely to engage with a brand or a product if they post a picture it seems that In the case of social media a picture is worth more than a thousand words.

https://www.forbes.com/sites/davidkwilliams/2012/10/27/how-the-smartest-companies-leverage-visual-social-media/

Using visuals well create great opportunities for brands to extend their reach. They also add zest to your brands page. Is your business being social savvy and optimising visual content? Here are some brands that have done it well across the various platforms.

Google+ – H&M and Cadbury’s are the poster children for Google+

Pinterest – Ikea, Asos and Diesel are putting companies

Facebook – Burberry, Coca-Cola

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…

Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt. Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…

Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…