Is your company making the best out of its visual content?

Images are becoming more and more essential for both search and social media marketing. A recent study by ROI Research shows that as more people are using smartphones to engage in social media as it is now easier to take pictures on the go with a high-resolution smartphone is as easy as writing a status update.

With 44% of respondents are more likely to engage with a brand or a product if they post a picture it seems that In the case of social media a picture is worth more than a thousand words.

https://www.forbes.com/sites/davidkwilliams/2012/10/27/how-the-smartest-companies-leverage-visual-social-media/

Using visuals well create great opportunities for brands to extend their reach. They also add zest to your brands page. Is your business being social savvy and optimising visual content? Here are some brands that have done it well across the various platforms.

Google+ – H&M and Cadbury’s are the poster children for Google+

Pinterest – Ikea, Asos and Diesel are putting companies

Facebook – Burberry, Coca-Cola

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…
Read More
You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…
Read More
If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.
Read More