Images are becoming more and more essential for both search and social media marketing. A recent study by ROI Research shows that as more people are using smartphones to engage in social media as it is now easier to take pictures on the go with a high-resolution smartphone is as easy as writing a status update.
With 44% of respondents are more likely to engage with a brand or a product if they post a picture it seems that In the case of social media a picture is worth more than a thousand words.
Using visuals well create great opportunities for brands to extend their reach. They also add zest to your brands page. Is your business being social savvy and optimising visual content? Here are some brands that have done it well across the various platforms.
Google+ – H&M and Cadbury’s are the poster children for Google+
Pinterest – Ikea, Asos and Diesel are putting companies
Facebook – Burberry, Coca-Cola