It might be cold outside, but we’re talking holidays!

 

It might be cold outside, but we’re talking holidays and the insights travel brands need to get noticed.
It’s a crucial sales period for the travel market, so how can brands drive bookings through social – there’s a lot more to do than share pictures of seas and sand! Katy Howell talks about the conversations happening and how you can drive the purchase. #serioussocial

 

Latest Posts

Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…
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The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…
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If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…
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