It might be cold outside, but we’re talking holidays!

January 31, 2019

It might be cold outside, but we’re talking holidays and the insights travel brands need to get noticed.
It’s a crucial sales period for the travel market, so how can brands drive bookings through social – there’s a lot more to do than share pictures of seas and sand! Katy Howell talks about the conversations happening and how you can drive the purchase. #serioussocial

Latest Posts

Let’s be honest social media is like a train that never stops. It changes direction without warning, speeds up when you’re not ready and occasionally throws in a plot twist just to keep you on your toes. This year will be no different. So yes, buckle up it’s going to…

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…