It really is the year of video

February 29, 2016

Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not part of your marketing plan then you better have a really good reason why not!

To help prove the value of video, we found some of the best, most interesting and freshest facts around for why this really is the year of video and why you should be putting it at the forefront of your digital efforts…and the best part about it is they are super tweetable stats!

  • In December, 1.44 billion people accessed Facebook on mobile devices

  • Audiences are 10x more likely to engage with video than other blog or social content

  • 98 of Facebook’s top 100 advertisers are now advertising on Instagram as well and experimenting with video

  • 71% of marketers say conversion rates from video outperform their other marketing content

  • SMBs have uploaded 1.5 million videos (paid and organic) in the past month

  • In December, 1.44 billion people accessed Facebook on mobile devices – so videos need to be mobile accessible and short

  • Stories are 22x more memorable than facts alone

  • With Autoplay, it is now more important than ever to capture people’s attention in the first 3 seconds

  • Our brains process visuals 60,000 times faster than text

  • In the last year the number of video posts per person has increased 75% globally

  • 52% of marketers say video delivers better ROI than any other type of content

  • IDG reports people are 44% more likely to buy the product after seeing this type of video

  • According to Cisco, online video traffic will reach 80% by 2019

  • 500 million people are watching Facebook videos every day

  • 92% of B2B companies plan to use video in marketing in 2016

To finish off here is one of my favourites from Nike

https://www.youtube.com/watch?v=zzbjEMaDjrk

For more awesome brand marketing videos check out: 7 Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching

References:

https://www.reelseo.com/video-marketing-campaigns-2016/

https://www.vidyard.com/blog/5-reasons-video-must-2016-marketing-budget/

https://www.socialmediatoday.com/social-business/5-reasons-why-video-must-be-part-your-2016-marketing-budget-infographic

https://www.reelseo.com/500-million-watch-facebook-video/

https://www.huffingtonpost.com/larry-alton/the-role-of-social-video-_b_9290916.html

https://3qdigital.com/socialmedia/facebook/social-video-advertising-dos-and-donts-inspired-by-facebooks-q4-earnings/

https://blog.hubspot.com/marketing/lovable-video-marketing-campaigns

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