It’s CORN!

September 1, 2022
Image with heart eye emoji and floating corn, with title "it's corn!"

If you don’t know what Corn TikTok is, then you’ve clearly been living under a rock for the past few weeks!

To summarise, Recess Therapy did a little interview with Tariq (aka Corn Kid, AKA CEO of corn) and it’s about the cutest bloody thing I’ve seen in a while; 

In true internet fashion, TikToker @schmoyoho decided to create one hell of a catchy tune; 

@schmoyoho

intro song for any meal/snack with corn 🌽 – from iconic interview on @doingthings

♬ It’s Corn – Tariq & The Gregory Brothers & Recess Therapy

You might be thinking, “this style of meme song is so familiar…” Let me stop you right there, it totally is because @schmoyoho was part of Auto-Tune the News which gave us the absolute BANGER “Bed Intruder” song. 

Now, what I really wanted to talk about was how brands on social have jumped on this trend. Here are a couple that I thought were pretty fun.

First up, we have Clarks;

@clarks

When the social team asks for corn content, you dont ask questions 🌽 #itscorn #Clarks

♬ It’s Corn – Tariq & The Gregory Brothers & Recess Therapy

This one for me takes the number one spot and made Clarks feel relatable and on trend!

This one is a no brainer from Nandos; 

@nandosuk

We really like corn 🌽 #corn #corntok #itscorn #cornsong

♬ It’s Corn – Tariq & The Gregory Brothers & Recess Therapy

Needless to say there are endless posts with this trending sound, as well as some absolutely fantastic remixes.

If you enjoy a bit of TikTok, why not get in touch and see what we can do for you!

*Disclaimer – immediate future is not responsible for getting the Corn song stuck in your head. #sorrynotsorry

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More
Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More
FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More