It’s CORN!

September 1, 2022
Image with heart eye emoji and floating corn, with title "it's corn!"

If you don’t know what Corn TikTok is, then you’ve clearly been living under a rock for the past few weeks!

To summarise, Recess Therapy did a little interview with Tariq (aka Corn Kid, AKA CEO of corn) and it’s about the cutest bloody thing I’ve seen in a while; 

In true internet fashion, TikToker @schmoyoho decided to create one hell of a catchy tune; 

@schmoyoho

intro song for any meal/snack with corn 🌽 – from iconic interview on @doingthings

♬ It’s Corn – Tariq & The Gregory Brothers & Recess Therapy

You might be thinking, “this style of meme song is so familiar…” Let me stop you right there, it totally is because @schmoyoho was part of Auto-Tune the News which gave us the absolute BANGER “Bed Intruder” song. 

Now, what I really wanted to talk about was how brands on social have jumped on this trend. Here are a couple that I thought were pretty fun.

First up, we have Clarks;

@clarks

When the social team asks for corn content, you dont ask questions 🌽 #itscorn #Clarks

♬ It’s Corn – Tariq & The Gregory Brothers & Recess Therapy

This one for me takes the number one spot and made Clarks feel relatable and on trend!

This one is a no brainer from Nandos; 

@nandosuk

We really like corn 🌽 #corn #corntok #itscorn #cornsong

♬ It’s Corn – Tariq & The Gregory Brothers & Recess Therapy

Needless to say there are endless posts with this trending sound, as well as some absolutely fantastic remixes.

If you enjoy a bit of TikTok, why not get in touch and see what we can do for you!

*Disclaimer – immediate future is not responsible for getting the Corn song stuck in your head. #sorrynotsorry

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More