June: The Month for Twitter Updates

No matter how major or minuscule the update, here at immediate future, we just love to hear about them! And, we love to figure out how we can use the new features to develop our and our clients’ social strategies too.

June certainly didn’t disappoint, Twitter especially, with announcements flying around every week! Searches, list updates, and warning labels, to name a few, were all announced within the past week, but just how useful will these tweaks be?

Most recently announced, the search updates, will allow users to view more context around their search and help guide them to the results they actually want. For example, if you were to search for @IFTweeter, you will see how active the account has been recently and also how the accounts are connected – ie. Which of your followers, follow that account?

So, how can this be useful for brands?

  • Better audience insights – who do they follow? What are those accounts doing to keep them engaged?
  • Understanding competitors – how often do they Tweet? Who follows them?
  • And, the option to follow the right accounts to appear in relevant searches.

Another recent update highlights the underrated feature on Twitter, lists. Easy to use and extremely helpful, Twitter lists give users the ability to create custom-feeds – seeing the content from specific accounts without having to search. Sounds ideal, right? Well, to increase the popularity of the feature, Twitter has announced its testing out adding a swipeable function to reach them straight from their feed.

What’s that you say? How can this be useful for brands? Well…

  • Keep your audience engaged and interested – make it known to your followers that to stay on top of your news, they can do it with the swipe of a finger!
  • Know what your competitors are doing – don’t get lazy. With the swipe of a finger, you’ll be able to see what your competitors are up to instantly.

Although not huge, any update is an update worth knowing. And we’re always here to help you stay on top of it all with our weekly Social Snapshots. But, if that’s not enough and you want to know more about how these updates can improve your strategy, then get in touch!

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More