Last Hurrah To End 2013: Boost Your Facebook Likes

As the end of 2013 draws in, many brands are on a last minute drive to turbocharge their social media activity, capitalising in on the festive season to spark growth.  Christmas presents fantastic opportunities for creative campaigns and competitions, sure fire ways to drive new fans and followers.

With this in mind, I thought I’d share this infographic by Wishpond which I stumbled across today – The Ultimate Guide To Increase Your Facebook Likes. Growth tactics cited include contests, like-gated coupons, like-gated ebooks and use of like buttons across digital platforms; all coupled with Facebook paid media activity.

Driving Facebook page growth is important, and can be very valuable when you successfully build an engaged community. However, we must remember that for that growth to be valuable, you need to be focusing on acquisition of your target audiences and customers. Growth for the sake of growth does not drive results.

Enjoy the infographic.

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More