September 26, 2024
The obsession for B2B lead gen via social continues – but it looks like brands might need to shake things up a bit to keep that momentum rolling!
Here are a few hurdles B2B brands might face with trying to fill that sales funnel via lead gen forms:
- Users being choosier about cookie tracking (who can blame them, right?)
- Download fatigue (because how many PDFs can one person really handle?)
- An overload of ‘Download Now’ posts (we’ve all seen one too many!)
With users growing wary of constantly handing over their data, how can B2B brands tweak their strategy and still show they’re bringing real value to the table?
The answer might be simpler than you think—just give the good stuff away for free!
Did you choke on your coffee? We’re sorry…
But – yes, that’s right. Gating PDFs and white papers? That’s so 2020 – and let’s face it, they can be dull and people’s attention spans are shorter than ever (you’re still reading, though, so that’s a win for us!). Long-winded papers with stats galore and terminology snoozefests are not winning business.
Rethinking Sales Funnels: It’s Time for a Fresh Approach
Lead generation through social, especially on platforms like LinkedIn, is still a solid way to fill your sales funnel. But, with those barriers creeping up (hello, data overload!), users are starting to ask themselves: “Is this download really worth the hassle?”
With 2025 not far away, it looks like we’ll need to adopt a lighter touch. Instead of pushing direct in-feed downloads, why not offer your top-tier content in a more meaningful, longer-lasting way? Just share the valuable insight out in the open – via a nudge-nurture strategy. Trust us, a little patience now could pay off big time later!
Influencer Marketing – Lead Gen’s New Bestie
B2B marketing is set to get chummier with influencer marketing. With video content leading the way as the go-to for social media, expect B2B to hop on the trend, too.
But we’re not talking about the old, boring corporate videos. Nope! We mean fun, engaging, and thoughtful content that really speaks to your audience. Got stakeholders? Pop them in front of the camera! Have them chat about the latest industry trends in a relaxed, relatable way. No need for a hard sell here—it’s all about showing your brand is in the know.
In a Nutshell:
- Lead generation forms? They’re likely to feel a little tired by now, so it’s worth exploring fresh alternatives.
- Skip the quick-win campaigns—think long-term and nurture relationships. Trust-building for the win!
- Video is king—invest in a pro to make sure your content looks sharp, social-ready, and attention-grabbing.
- Get creative with your stakeholders—skip the blogs and stuffy articles. Instead, think video snippets or short, casual chats. Maybe even a quick Zoom interview with a customer? Boom, instant (and free!) podcast!
Need a hand putting these ideas into action? We’re ready when you are! Contact us today.