Let’s all get eggcited to create fun content this year.



Who would have thought that after spending hours on creative and strategy planning for your social channels, that to beat the likes on Kylie Jenner’s Instagram photos, all you needed to do was post a picture of an egg!

Clearly, it’s a little more challenging than this, as posting a random image of a well-polished egg is going to confuse your brand’s audience.

Currently sitting on 50million likes, it beats Kylie’s baby announcement that shook users and gained 18 million likes. So who or what brand is behind this? Sources close to online blog Mashable can confirm that the egg account creator is an individual living in London.*

This egg phenomenon inspired brands to be egg-fluenced and change their creative to interact with users.

Below are some brands that made haste whilst an egg wowed a nation:


Tarte Cosmetics:

















Late Show with Stephen Colbert:









Tel Aviv:












Burger King:








Uber Eats:



















Those were just a few accounts that were able to make fun, eggciting content. This is exactly what social is. It means moving fast to trending topics and being ready for change. Of course, creating a content calendar will always be fruitful and is absolutely necessary, but sometimes being bold and making witty content makes your brand far more captivating It is social after all!

Latest Posts

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…
Read More
Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…
Read More
In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!
Read More