Let’s Get Tagging

Who doesn’t love a bit product tagging? Especially if you’re a business or creator. The process makes it so much easier for us, as consumers, to buy what we see in a post.

The latest company to jump on this, is none other than YouTube – WHY did it take them so long?  You’d have thought this feature would have been rolled out several years ago when “influencers” started taking over and brand deals were struck! Paid promotions and review videos are the perfect opportunity to include tagged products.

Better late than never, right?

Via Youtube

“We’re testing a new way for people to easily discover and purchase products featured in YouTube videos. Creators in this pilot can add certain products to their videos. Viewers can then see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video. From there, viewers can explore each product’s page to see more information, related videos, and purchase options for that product. We are currently piloting this feature with a limited number of creators. It is visible to users in the US on iOS, Android, and desktop.”

I’m interested to see where this goes and how they implement it, and weirdly enough, these eCommerce tagged posts remind me so much of a very quirky idea from several years ago by the name of Supermarket Sarah. Sarah created a curated wall of one offs by artists and designers and only way to buy these items would be to click on it in the photo – very much like a today’s tagged product posts.  A quirky clever idea that I feel has come full circle with today’s online world.

What do you think? As a consumers, is this just another way to get us to spend money we don’t have and make us want things we don’t need? Or are you happy about the convenience of product tagging?

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More