April 29, 2025
If you’re not using video on LinkedIn yet, consider this your nudge.
LinkedIn just shared some updated specs and tips for video content — and it’s all a timely reminder that the platform is putting serious weight behind video. In fact, video watch time on LinkedIn rose 36% year-on-year in 2024, and video posts drive 1.4x more engagement than other formats. Safe to say, it’s not just a B2B buzzword anymore — it’s a strategic move.
Short-form video is growing twice as fast as other post types, and while you can’t yet upload directly to LinkedIn’s immersive video feed (the platform curates that based on performance and relevance), nailing your video basics puts you in the best position to be surfaced there.
Here’s the TL;DR on the new best practice specs:
- Max duration: 15 minutes
- Max file size: 5GB
- Ideal resolution: Between 256×144 and 4096×2304
- Aspect ratio: Between 1:2.4 and 2.4:1
- Frame rate: 10–60 fps
LinkedIn also shared “safe zones” to help you avoid UI overlap on mobile (yes, those pesky buttons). Worth checking before you hit upload.
So what does this actually mean?
If you’re creating content for LinkedIn, video can no longer be an afterthought. Whether it’s thought leadership, product explainers, behind-the-scenes clips, or brand storytelling — video is what stops the scroll and drives conversation.
And as with all things LinkedIn: quality over quantity, always. Clear messaging, sharp visuals, and solid subtitles will still win the day.
Want to test something out or repurpose existing content for video? Give us a shout. We’re already helping brands find their voice on LinkedIn — video just gives it more volume.