LinkedIn Gets Creative About Performance

LinkedIn recently released a guide about how to boost creative content performance. Today’s blog gives you a sneak peek at some of the important highlights and attempts to understand why so few marketers have the data and examples necessary to convince brands to invest more in powerful creative. Now is the perfect time to rethink your strategy.

67% of content marketers concur that their teams are being asked to perform more with the same resources this year compared to last.

Why is everything so boring?

From B2Boring to B2Brilliant

77% of organisations that deploy sponsored content use promoted posts on social media.

Create emotional connections with imaginative campaigns that leave a lasting impression.

From B2Boring to B2Brilliant

Many create content, but not all can tell a great story. Digital content creation, management, activation, and measurement are made simpler by a scalable, effective, and distinctive content marketing approach. True success is determined by how well the content marketing strategy encourages everyone – regardless of their professional role – to be an active and authentic storyteller.

Out of 75% of companies measuring content performance, only 36% say they are performing excellently or very well.

Here are some data-driven best practices to guide your content strategy:

  • Use big, bold imagery.
  • Touch on the pulse of your industry.
  • Prioritise diversity and inclusion.
  • Incorporate video content.
  • Make that video content accessible with subtitles.

Want to learn more? Download the full guide to discover more here. When you’re ready to be less boring, give us a shout.

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