LinkedIn has been making a sea of changes recently to its service, and a new feature unveiled this week promises to be very exciting indeed.

LinkedIn announced that their 200 million users will soon be able to mention connections and companies in conversations on the site, which has the potential to drastically improve the amount of conversations on LinkedIn and have numerous benefits to share content and ideas.

To mention your connections on LinkedIn all you need to do is type the name of a connection or a company in your status update box, or a comment field on the homepage. A list of your connections will then appear in the drop-down, so just select the relevant person. The person or company you mentioned will then receive a notification alerting them to the fact that they have been mentioned.

LinkedIn have taken a leaf out of Facebook and Twitter’s book with their mentions feature, and it gives users the possibility to target specific connections with their content and updates, as opposed to sending it out to their entire connections list.

So far users will only be able to mention users they are connected to and people they have already engaged in conversations with in groups, but the feature has the potential to increase engagement on posts on LinkedIn, so it is definitely a step in the right direction.

What do you think of LinkedIn’s new mentions feature?


Picture courtesy of Duncan Hull, Flickr under a Creative Commons 2.0 Attribution License

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