February 20, 2025
LinkedIn newsletters have exploded in popularity – over 500 million people have subscribed to at least one newsletter, but what are the best ways to use them – and are they actually being viewed?
As with anything on social media, if used effectively, serious engagement is possible. But the news we’re getting on LinkedIn newsletters? Most are failing to get traction. A reason for this is one as old as time when it comes to digital marketing; set and forget is not sustainable. Simply publishing is not enough – success comes from strategic content, audience growth tactics and engagement optimisation.
Why LinkedIn Newsletters Are Worth Your Attention
Higher Visibility: LinkedIn newsletters land directly in subscribers’ inboxes and feeds—giving you more exposure than a standard post. In fact, brands report up to 3x more engagement than regular LinkedIn content.
Automatic Audience Growth: When you launch a newsletter, LinkedIn invites your followers to subscribe—some companies see 10% of followers converting within the first 24 hours.
Credibility & Thought Leadership: A well-executed newsletter positions you as an industry leader. Decision-makers are 47% more likely to engage with brands that consistently showcase expertise.
Better Engagement & Conversion: Unlike traditional emails, LinkedIn newsletters drive conversations—leading to higher response rates and stronger community engagement. Some brands have seen lead conversion rates jump by 5.6% just from newsletter interactions.
OK – great. But what’s the best way to do them?
Publish regularly and thoughtfully. If you’ve nothing to say – maybe leave it a week.
Don’t overload each newsletter with info – make it sharp and easy to digest. Subscribers are the aim, with users opting in to receive them. LinkedIn will notify those who have opted in that your latest one is ready – to keep those users going to your newsletter, ensure consistent quality.
Thought-leadership will be key here; deliver valuable insights and analyses to solidify your position. Be sure to curate relevant content, utilising source material from various places to give your subscribers a solid base with which to digest all the key industry news and trends.
What’s more, you can use images and videos, and you can share the newsletters across other social media.
Remember; expertise is key here. Don’t just post anything, make it useful to your readership and those engagements and subscribers will follow!
LinkedIn newsletters aren’t just another content channel—it’s an owned media asset that can drive real revenue. Let’s talk about how we can make yours a success.