October 30, 2012
Are you listening to what’s being said about your brand or business online? Regardless as to whether or not your company has a presence on social media, monitoring the main networks is something that you really should be doing.
Stop right there. Don’t roll your eyes and think ‘I don’t have time for that’, monitoring doesn’t have to be a long, laborious task. More importantly, the benefits can be great.
If your business is active on social media, then you should be deploying a monitoring tool that enables you to respond quickly and efficiently to any conversations. There’s a whole host of options available to help make this as pain free as possible; Hootsuite and TweetDeck are some great free options, however paid services can offer a little extra in terms of reporting.
Social media not only gives you a platform to talk to your customers one-on-one, it also offers you the opportunity to listen to what they are saying about you. Your customers might not be talking to you directly on social media, but that doesn’t mean to say that they aren’t voicing opinions or having conversations with other consumers about your brand…
The real beauty of social media is the sheer volume of data now readily available to brands. Explore social media conversations to see what insight you can gain about your company. Listen and learn. Use insight effectively to make improvements to your service or product offerings.
Remember, social media monitoring doesn’t have to be an overwhelming task. With the right tools and processes in place, social media monitoring can easily evolve as part of brand’s day to day processes. Map out a regular reporting strategy, to ensure that actionable insight drawn from monitoring is implemented.
Remember, it’s all about making the most of the opportunity open to you. Go forth and explore!