For many brands using social media, you want to prove one thing: that your campaigns are delivering ROI.

Speakeasy logo jpeg-smallWhether it’s the number of Facebook likes, Twitter followers, the number of retweets, clicks to your landing pages, email registrations or product downloads, there are a multitude of metrics that you can track to prove the value of social media in your purchase process.

Social media may be an ‘assist interaction’, which succeeds in driving awareness and getting your business out to the masses. It may be the final click that a user goes from to your website before deciding to purchase.

The question is: do you know the role social media plays for your business?

Do you know how much traffic LinkedIn, Twitter and Pinterest drive to your site? Do you know which post performed the best, to allow optimising your content moving forward?

If the answer to any of the above is no, Lucy Wren, Head of Social Media at Barclaycard, will be in the hot seat at the Social Speakeasy event in London on 20 March to answer all of your social media measurement queries!

  • Discover how to make social metrics relevant and map them to business objectives
  • Debate whether data or insight driven reporting works best
  • Gain insight into the pitfalls, tools and metrics of the Barclaycard reporting cycles

At the immediate future Social Speakeasy brands talk to brands about social media challenges and successes. And sometimes share a few war stories. Everyone at the Speakeasy gets to meet their peers and share insights, information and best practice in social media. For more information about the Social Speakeasy, join our LinkedIn Group.

We’ll have the best bits from Lucy’s appearance at the Social Speakeasy on the immediate future blog next week, but in the meantime, here’s 5 top social media tools that you will definitely need in order to measure your social media success:

Buffer

Similar to Hootsuite and TweetDeck, you can schedule posts across Twitter, Facebook, and LinkedIn accounts, and more recently Google+. Enjoy analytics of your updates as well.

Facebook Insights

Trying to understand your followers? Analyse demographics, growth and engagement with this built-in feature.

Google Analytics

Measure social platforms through your existing Analytics so they are in tune with your goals. Watch over your social community alongside your website conversions. Simple and convenient!

Hootsuite

Really useful for managing and monitoring your profiles on Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Particularly for scheduling posts but with added useful insights.

Social Bakers

Get a top line analysis of Facebook, Twitter, Google+, LinkedIn and YouTube and keep an eye on growth, engagement, and influencers – and take a sneak peek at how competitors are doing!

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