More than 70 types of businesses can now advertise on Google

With the demand for trusted local services on the rise and more businesses looking for ways to reach new customers. Google originally launched Local Services Ads with home service businesses, but now they’re expanding the offerings by introducing five new categories. Businesses that fall into Education, People Care, Pet Care, Wellness and Health Care verticals will be eligible to promote their services. That would be a good way for them to maximize their local business listings and get more direct connections from Google Search while maximising their social media performance.

With those changes, more than 70 types of the service area and storefront businesses are eligible for these promotions.

As explained by Google

“With Local Services Ads, you can advertise your services at the top of Google Search results pages and receive quality phone calls, messages and appointment bookings in the areas you choose. Plus, you can easily track performance and manage your leads, including listening to call recordings with potential customers.”

Local businesses can also earn Google-verified badges to help them stand out in search listings:

“Home service providers can earn a Google Guarantee badge, while non-home providers can earn a Google Screened or License Verified by Google badge to display on their ads. These badges help potential customers feel confident booking your services, knowing you’re a fully licensed and vetted, Google-backed business.”

Is your brand using any type of paid ads? Still haven’t figured out what your social strategy should be for 2023? Feel free to reach out and contact us for a quick chat to learn more.

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