My social media journey of discovery

By Kate Eglinton

Last summer whilst researching graduate positions in communications and public relations, I was drawn in by the social media buzz that has taken the PR industry by storm in recent years.  Social media seemed to be big business. With my curiosity piqued and a brand new Twitter profile, I decided to take the leap into online PR – and managed to secure myself an internship at immediate future, where I’ve been for the last few weeks.

3 key learnings from my stint at IF:

Social media is without a doubt, social.

Social media has widened our communication horizons by an immeasurable amount. It’s human nature to want to share and discuss with others and social media allows us do this – wherever, whenever, non-stop.  The popularity of social media platforms is evidence enough in itself – we love to communicate. With social media you can have fun, be inspired, get involved, learn… and all a super speedy rate. I think there is nothing to lose and everything to gain.

It is also diverse.

Each social media platform serves a plethora of purposes and is used differently by different people. We must be careful not to lump all platforms into one social media box just because they come under the same label. I use Twitter to learn from tweeting PR and social media professionals and to keep-up-date with the latest news. Others use it for chitchat and staying in touch, which I save for Facebook. There are no rules of how to use social media – it’s entirely up to you! This diversity extends to brands and businesses…

A career in social media is equally diverse

Working in social media is surprisingly vibrant. From being at IF, I’ve learnt that social media still requires the creativity and communication prowess that traditional PR and marketing demands – with an element of geek which I love. It’s exciting to be involved in such a fast developing and ever-changing arena of business. And I don’t want to get left behind.

To round off…

I think social media’s brilliant. It’s a fabulous new way of communicating – but it’s also a big change which can scare some people. It took me a while to take the plunge and even now I’m a little nervous about tweeting. However, the social media sphere isn’t going to disappear and I believe there is something in it for everyone, whether brand or individual

Enhanced by Zemanta

Latest Posts

As we step into spring 2024, the winds of change are blowing across the landscape of social media marketing. One trend, in particular, is making a bold resurgence from the archives of the 90s: heat-mapping. This nostalgic yet contemporary approach to design is transforming social media graphics into colourful canvases…
Read More
Keep up with the dynamic world of social media changes. Discover the latest updates and highlights right at your fingertips. YouTube launches new shopping tools and affiliate opportunities. YouTube introduces Shopping Collections provides creators with a novel method to assemble products from preferred brands, including…
Read More
There’s a myth that the number of followers you have is the ultimate measure of success. But hold on to your hashtags, because here’s the truth: obsessing over your follower count is like chasing fool’s gold. Let’s dive into why it’s time to stop counting followers and start counting what…
Read More