New ‘Memories’ feature launched by Facebook

We all enjoy reminiscing on the good old days. Remember how much fun life was before you had to work on being an adult? Roller-skating while being pulled along by your dog, running through a meadow full of wildflowers, discovering the lost city of Atlantis with your best buddy Flipper. You don’t remember all of that? Well Facebook is here to help with a new feature called ‘Memories’!

It’s less a new feature, but more a different approach to how Facebook will organise photos and videos that are relevant to you. Organic sharing of content has been on the decline, as the audience has shifted that personal sharing behaviour to platforms such as Messenger, Instagram, WhatsApp and Snapchat. By giving this function more emphasis, it may just provide a little more encouragement to users to re-engage with personal content-sharing.

For Facebook, it’s important that users still feel a strong connection to the platform’s main proposition. Monetising WhatsApp remains a problem and although the company owns Instagram, it still remains the little sibling. ‘Memories’ could ensure that the Facebook user base continues to see the platform as a facilitator to maintaining friendships, despite the passage of time. This is also one more step in Facebook’s efforts to be a more meaningful platform.

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More