New ‘Memories’ feature launched by Facebook

By if-admin | June 12, 2018

We all enjoy reminiscing on the good old days. Remember how much fun life was before you had to work on being an adult? Roller-skating while being pulled along by your dog, running through a meadow full of wildflowers, discovering the lost city of Atlantis with your best buddy Flipper. You don’t remember all of that? Well Facebook is here to help with a new feature called ‘Memories’!


It’s less a new feature, but more a different approach to how Facebook will organise photos and videos that are relevant to you. Organic sharing of content has been on the decline, as the audience has shifted that personal sharing behaviour to platforms such as Messenger, Instagram, WhatsApp and Snapchat. By giving this function more emphasis, it may just provide a little more encouragement to users to re-engage with personal content-sharing.


For Facebook, it’s important that users still feel a strong connection to the platform’s main proposition. Monetising WhatsApp remains a problem and although the company owns Instagram, it still remains the little sibling. ‘Memories’ could ensure that the Facebook user base continues to see the platform as a facilitator to maintaining friendships, despite the passage of time. This is also one more step in Facebook’s efforts to be a more meaningful platform.

Latest Posts

Twitter is introducing a new feature called Notes. This will allow you to write a post with a character limit of 2,500. In this blog I'll go into how they are implementing this and what it might mean for users going forward.
Read More
Chirp was Twitter’s first ever developer conference and was launched in 2010 - which was cancelled shortly after and their last live dev conference was in 2015.
Read More
Have a look at the latest happening in the world of social media through our social snapshot!
Read More