New Reply Icons on Twitter?

Over the months Twitter has been testing out new ways of clarifying users replies, be it highlighting replies from an original poster or identifying responses from connections etc.

These features have been rolled out on their beta test app “Twttr”, this included colour coding to signify replies, which was then changed to small notes to identify each user (“Author” “Mentioned” and “Follower”) however, Twitter are now testing out another version of this by using icons, rather than a note or title.

For example, a microphone icon highlights the author of the tweet. The @ symbol is applied to everyone who is tagged in the original post, and the icon of the person with a tick is someone you follow.  Quite simple and easy enough to understand without having to learn anything new.

This could be incredibly useful whilst scrolling through your notifications to quickly identify who’s who without having to spend more time trying to figure what they’re responding to, and who they are which will, in turn, drive up interaction between users.  My only issue with this is the way it’s currently looking. The identifying icons are all quite small and the same colour. Whilst the original colour coding test highlights were far too intrusive and in your face, the new version of this might be a bit *too* subtle.  A mix of both icons and colour would definitely be a good step.

What do you think about this possible add?  Twitter has been rather slow to update anything, and I wonder if we’ll see this change in the near future.  It will definitely be interesting to see how users react to this!

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More
Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More
FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More