New season, new features

October 14, 2019

New season, new features

In anticipation for the holiday season, Facebook has launched two new features to help marketers with their holiday push.

Feature One: Customisable Story Templates

Facebook has finally taken a page out of Canva’s book, with the introduction of customisable templates to boost holiday creatives. Businesses can now create vertical, full-screen assets using pre-designed templates for quick uploads available across Facebook, Instagram and Messenger.

This feature is being introduced gradually and will be available for brand awareness, reach, traffic (website), app installs, lead generation and conversions (website) objectives.

Get the step-by-step guide to Story Templates here.

Feature Two: Private Messaging Options for Instagram Direct

Not only can businesses manage their direct Instagram and Messenger messages from their Facebook page, but they can now do more with Instagram Direct.

You can now add labels to contacts such as ‘VIP’ and ‘new customer’, search through contacts, use saved replies and set up away messages.

These small yet essential changes will allow brands to reach relevant audiences, faster.

If you need help making your holiday marketing stand out, drop us a line.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.