New season, new features

October 14, 2019

New season, new features

In anticipation for the holiday season, Facebook has launched two new features to help marketers with their holiday push.

Feature One: Customisable Story Templates

Facebook has finally taken a page out of Canva’s book, with the introduction of customisable templates to boost holiday creatives. Businesses can now create vertical, full-screen assets using pre-designed templates for quick uploads available across Facebook, Instagram and Messenger.

This feature is being introduced gradually and will be available for brand awareness, reach, traffic (website), app installs, lead generation and conversions (website) objectives.

Get the step-by-step guide to Story Templates here.

Feature Two: Private Messaging Options for Instagram Direct

Not only can businesses manage their direct Instagram and Messenger messages from their Facebook page, but they can now do more with Instagram Direct.

You can now add labels to contacts such as ‘VIP’ and ‘new customer’, search through contacts, use saved replies and set up away messages.

These small yet essential changes will allow brands to reach relevant audiences, faster.

If you need help making your holiday marketing stand out, drop us a line.

Latest Posts

In 2024, paid social media is expected to lead all platforms in advertising spend. For B2B brands, this raises the question: how can they effectively organise their paid social strategies to get the most out of their advertising budgets? Additionally, which platforms should they focus on to optimise their investment?…

From captivating energetic tweens to discerning near-thirty-somethings, 70% of Gen Z is turning to TikTok for their daily dose of culinary inspiration. Food recommendations transcend simple nourishment—it’s a visual feast that stimulates both the eyes and the mind. This generation relishes their gastronomic exploits through quick, captivating…

As most of you already know, showing something is much faster than explaining it. That’s why graphic designers are increasingly tasked with creating animations to communicate ideas effectively. Whether it’s a social media post, a promotional video, or an engaging web banner, knowing how to make your animations impactful is key…