News Round-up: Facebook Under Fire

Stay tuned for our Monday round-ups of the latest social media news. We will be providing short,  sweet snippets that will help you stay ahead of the ever-changing social media game. Here’s the first in the series… Enjoy.

Last week saw the shock revelation that 8.7% or 83 million Facebook accounts are fake, meaning the 955 million active users would be downgraded  872 million. Of this figure 4.8% are duplicate accounts, 2.4% are misclassified accounts and 1.5% are spam accounts.

Further negative press resulted from claims that online company Limited Run made against the platform. They alleged that bots were responsible for 80 percent of click-throughs from their Facebook adverts. Facebook has been forced to launch an investigation.

But the story doesn’t end here. Limited Run also accused Facebook of trying to charge them for changing their name (formerly known as Limited Pressing). Facebook have since stated it was a ‘miscommunication’ issue but Limited Run has already taken its business elsewhere to rival Twitter.  You can read more here.

This plethora of accusations has further fuelled the fire already burning with regards to the credibility and value of Facebook adverts. Furthemore, the influence of other platforms such as Twitter and Google+ are ever increasing. Facebook still leads with 90% of the 100 major global brands active on its platform, but 70% now present on Google+ and 80% are represented on Twitter. 

These controversies have all accumulated at a difficult time for Facebook, as its share price continues to plummet. Mark Zuckerberg has fallen out of the  top 10 technology billionaires as his personal wealth shrinks by $423 million.

However, amidst all this negative press, a new product has been developed by McAfee which aims to make our Facebook experience one that is increasingly safe and secure. This new product, called ‘Social Protection’ allows Facebook users to control who can and cannot see their photos, also preventing people from downloading pictures by blurring the photos.

Until next week…

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More