Now you can sing emoji….

Got a favourite emoji? Now you can listen to songs based on them, with a new music recommendation update on Facebook messenger. Sooo 2017! Facebook and Apple have joined forces to create an Apple Music bot that recommends specific songs or playlists based on one particular emoji. If you prefer to stick to the more traditional method of finding music, you can search genres or artists on Apple Music within messenger.

As expected, some emojis have better search results than others! Here is what my search results were for the ,  & emojis:

Screen Shot 2017-10-11 at 08.52.01  Screen Shot 2017-10-11 at 08.52.42 Screen Shot 2017-10-11 at 08.53.21

Clearly, some of the emojis just take the names of artists and albums into consideration. Slightly disappointing as I think the ‘clown’ emoji deserved his own mood…

The bot will serve you a link that allows you to listen to the songs within Facebook messenger. Okay, so that’s not that impressive, however, you can also use the chat extension in messenger that allows you to share clips of songs directly to each of your Facebook friends. This extension is enabled by following the (+) menu within messenger itself.

This is clearly Apple’s attempt to get more people to subscribe to their music streaming service. You can only listen to full songs if you’re a subscriber, however, you can send 30-second clips and preview the songs regardless.

Personally, for song identification purposes, this new update is pretty ideal. Similarly, for Facebook messenger addicts the idea of listening to their favourite music without having to leave the app is likely to be encouraging. However, with more than 200,000 active bots from over 100,000 developers, will this update make its mark & are emojis set to take over the social stratosphere? Only time will tell…

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More