Opening the door into building new businesses around social media platforms

June 10, 2013

Starting your own company comes with high risks but, if done correctly, offers high rewards. A great business plan is essential but any business plan that ignores social media is, today, a business plan that is incomplete.

When used wisely, social media can assist start-ups in many ways. You can use LinkedIn to find industry contacts, Facebook to tell the company story or Twitter to promote the brand’s message. All social media platforms can play an essential role in the creation and development of a company, especially start-ups.

Knowing which platform to use and how to use it can be the first barrier faced by start-ups. Jumping on the social media bandwagon and writing the first thing that comes into your head and then posting it into internet space will do nothing. It takes much more than this and many of the successful strategies can be counter intuitive.

Many consider social media to be something to pass the time but actually it is a very powerful business and marketing tool. Fitting a social media strategy into your marketing plan can put you ahead of competitions, help build your unrecognised brand towards potential customers, support offline promotions and, what’s more, all this can be done for free!

It is almost impossible, and unwise, to ignore the fact that any company, however small, has the ability to connect with billions of people through social media. But start-ups run the risk of destroying their credibility by using social media in the wrong way. You should seriously think about what you are trying to put across to the customer before posting anything online.

This three part blog will look at how five start-ups, from recruitment to carpentry, have used social media differently and will offer insights into how and why different start-ups use social media. Keep an eye out for the next installment!

Latest Posts

The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…

Your visual identity is the key to telling your brand’s story on social media. As you already know, on social, you might only have a second or two to make an impression, and that impression often isn’t based on what you say; it’s based on what you look like. That’s…

Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…