The IF Blog: Social Media Insights and Trends

In today’s blog, we’re diving into some top tips to help designers speed up their workflows and make design life more efficient. Here’s how to streamline your process and save time.

A lot has stayed the same, but what’s new this year? ABM continues to be the foundation of successful B2B marketing. However, the emphasis now is on hyper-personalisation and precision targeting. By using advanced data analytics and AI, marketers can now create highly tailored campaigns that resonate with specific accounts.

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…

What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started! LinkedIn Accelerates AI-Powered Campaigns LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to…

TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!

They say that every 5 seconds, a CXO of a B2B brand somewhere in the world is asking the marketing team if they can make a company’s organic social post ‘go viral’. You can almost feel the dread – the heart-sinking feeling. “I’ll see what I can do” basically means,…

Effective communication is crucial for the success of social media campaigns. In this blog, we will cover ways to optimise communication among clients, marketers, and designers. Clear, concise briefs and streamlined workflows will save you time, reduce costs, and ensure high-quality results.  Discus Objectives Together Start discussing and documenting with…

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Happy birthday! Can you believe that Threads launched a year ago? Social media can often feel overwhelming and negative, but Threads is a space to comfortably share your thoughts and ideas. As we look back on the past year and forward to the future, it’s clear that Threads is more…

Thought leadership is a hot topic in the B2B space right now. More than anything, it is a marketing tactic to establish authority, build trust, and foster deeper customer relationships. We recently published a podcast episode, Leading from the Front, where we explore how to drive your thought leadership…

Get ready for another social media snapshot! Each week, we summarise the latest developments to keep you informed. Let’s dive into the key highlights from the last 7 days: WhatsApp tests new AI selfie generator tool Meta is introducing a new AI feature to WhatsApp: an image creation tool that…

Yes, summer is here already, and we did not even realise it, so better later than never let’s have a look at this summer’s social media design trends that will help your brand to ride the wave. 1. Vibrant Flat Colours Summer is synonymous with bright, lively colours, but this…

Last week, we at IF had the absolute pleasure of attending the TRIC Awards (Television and Radio Industries Club) thanks to our wonderful client, TiVo, who graciously asked us to join them, and who also sponsored the Entertainment Award category. It was a day filled with glamour, anticipation, and a profound appreciation for the artistry that breathes life into our favourite entertainment.

In modern marketing, thought leadership has emerged as a powerful strategy for building trust, authority, and deeper customer connections. However, many marketers face significant challenges in motivating and equipping their leaders to excel in this area. Inspired by the podcast episode Leading from the Front, this blog explores common…

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 What’s Whee? TikTok is expanding its app portfolio with Whee, a private image-sharing platform for close friends, contrasting with its broader…