We’ve all explored moment marketing before, but frequently, when brands try to weave in social media to a moment marketing strategy, they often lack agility and are doing it off the cuff, resulting in average results. To elevate your social media marketing moments and ensure they’re hitting the mark, we’ve compiled four key tips…
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In the past year there has been an increasing trend of brands using their social media platforms to support various causes. Social media has shifted from a place of ideas sharing to one that educates and inspires. Supporting a good cause on social can be one of the most powerful ways to demonstrate your brand’s…
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We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Facebook is donating $3 million for Afghan refugees and humanitarian aid…
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Over the last few months Twitter have been testing out their “Super Follow” option with select creators being able to charge a monthly fee for exclusive content – think similar to Patreon or OnlyFans. “Today we’re excited to introduce Super Follows, a new way for people to earn monthly revenue by sharing subscriber-only…
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Excelling in social media depends on many factors. Precise targeting, elaborated content strategy, proper measurement, and testing, etc. It is a whole structure in which each part must be studied and properly planned to be successful in social. But if you look at paid media, things can get complicated as it’s a complex and ever-changing…
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The process of social listening can be powerful for your marketing strategy if used effectively. Listening to, and monitoring the conversations happening online around businesses, products, specific conversations and much more, can help marketers create successful social content and truly get to know audiences on a more emotional level. If left, marketers can be missing…
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It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media. LinkedIn is shutting down LinkedIn Stories LinkedIn has announced that is shutting down the Stories experience on the platform by the end of September…
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‘I didn’t have time to write you a short letter, so I wrote you a long one.’ – Mark Twain Writing short copy is much harder than waffling on for pages and this challenge is exemplified when it comes to social. The opportunity to capture your audience’s interest is more limited with social users, likely…
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Since 2004, Social Media has been growing exponentially and as of January 2021, there were 4.2 billion social media users equating to about 52% of the Global Population. This brought people and businesses closer while significantly improved communication between them. In the UK, social media ad spending is projected to reach £5.2 billion in 2021…
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