The IF Blog: Social Media Insights and Trends

Instagram is quietly experimenting with a new feature: lockable posts that can only be viewed with a code. Spotted on the Instagram Design profile, these posts display a blurred image and a prompt to “Enter secret code.” Once entered, the content unlocks. At first glance, it might…

Paid social media is taking off across all social channels – so for B2B marketers, who see organic social as the go-to – how can they combat the challenges of organic suppression? And how best can paid be tackled to ensure the best budget spend? We’ve all heard the saying,…

Social media is a double-edged sword when it comes to creativity. On one hand, it’s a relentless scroll of comparison and noise. On the other, it’s an endless well of inspiration, if you know where to look. The key is curating your feed to work for you, not against you.

Why are brands waking up to the DTC power of social? Since the pandemic upended how we shop, the social media feed has quietly become the new high street. But this isn’t just about adding shoppable links to pretty posts. Social commerce is now a full-on growth…

Working in a social media agency means juggling multiple clients, platforms, and deadlines, all while keeping your designs fresh and engaging. As a graphic designer, staying efficient isn’t just helpful it’s essential. Here are 10 tips to streamline your workflow and stay ahead: 1. Save a List of Go-To Resource…

For years, B2B marketing scoffed at influencer marketing. Too fluffy. Too consumer. Too… Instagram. And yet here we are. In 2025, over 51% of B2B campaigns now include B2B influencer marketing in some form (See Joel Harrison’s post). In content marketing and thought leadership categories, that number…

Meta’s Twitter clone, Threads, is testing a new feature that would let users replicate their X (formerly Twitter) follows on the platform. Sounds useful, right? Well, not so fast—the process isn’t exactly seamless. According to app researcher Alessandro Paluzzi, Threads’ “Creators from X” tool will require users to…

Every time we blink, another platform adds a new feature, launches a half-baked tool or casually ditches something millions were using. The chaos is exhausting, but there are opportunities here if you know where to look. Here are the updates that matter, and what you should do about…

News seems to follow Meta wherever it goes – mostly for worse. So, when it was revealed this week that Meta is considering a paid-for experience for its UK users to remove ads – we thought we’d give it a once over. Off the back of Meta…

In today’s digital age, social media is more than just a platform for sharing updates, it’s a powerful tool for building brands, connecting with audiences, and driving engagement. But with so much content flooding our feeds daily, how do you make yours thumb-stopping? Whether you’re a business owner, influencer, or…

Your business invests time and effort into networking events, conferences, and industry gatherings. But what happens after the event? Too often, valuable photos and videos sit unused when they could be transformed into engaging content that keeps your audience engaged long after the event ends. That’s where expert graphic design…

Why Social Search is the Future of Digital Discovery It’s happened. Social media isn’t just stealing Google’s lunch, it’s throwing the whole search game into a blender and serving it up as a trending TikTok sound. For years, brands obsessed over traditional SEO (long-tail keywords, backlinks, meta…

If you’re trying to crack the TikTok code, video length is probably on your mind. Should you keep it short and snappy, or go for longer, more in-depth content? The latest data gives us some clues and the results might surprise you. Ultra-short videos (5-10 seconds): quick…

We all knew it was for a while – but now the suppression of organic reach has hit new levels for B2B. Facebook business pages are pushing organic reach down and LinkedIn is giving you a time limit to make your post impactful. Yes, organic B2B content is going…

Visibility now comes with a price tag The last scraps of organic reach have crumbled, leaving brands and creators staring at their engagement metrics in horror. If you’re not paying, you’re not playing. For years, brands have clung to the idea that social media could still drive…