As we’re all suffering lockdown fatigue, the social platforms are pushing on with new features to beat the isolation. A look at Q1 earnings, explains why there is a dash to create even more compelling reasons to stay on social. After all, there are more people spending more time on social now than ever before.…
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We take creativity seriously at Immediate Future. Not only because we’re a team comprised of artistic people, but also because it’s needed to make social work. In an industry where audiences are flooded with an endless stream of promotional messaging, your campaigns need to stand out. Creativity is no longer a ‘nice-to-have’, it’s a ‘must-have’.…
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As the online population grows, so does the pool of consumers – some with time, and money on their hands. In recent weeks, e-commerce businesses in sectors like crafting, beauty and home accessories – as well as gifting – have started to boom. If you’re starting out in paid social, or want to take a…
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Let’s take a break from the unsettling news that’s been bombarding us from every angle and focus on some of the good that’s going on. Yes, this is no doubt a challenging time. But it’s also a time where communities have come together to support one another – particularly online. And even more so on…
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This week it seems the social platforms have paid a lot of attention to user behaviours. They’re launching functionality aimed at hobbyists, pushing entertaining features and challenging some of the comms products that have helped us through the first phase of lockdown. It feels like a week of tweaks with a splash of colour. Nothing…
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Mark Zuckerberg has recently announced a whole new range of video tools across the Facebook app family. And without further ado, here is what’s coming; With video calls, Facebook will soon double the amount of group video calls from 4 to 8 participants – which according to Zuckerberg, group video calls have…
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For many that have decamped to home working, repurposed content has served as a filler for the last month. Makes sense whilst we settled in. But your customers crave more and the opportunity to connect, entertain or be useful is just missed if you drag out every old piece of content and just re-share. But…
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On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social (💪🏼) and another that’s wistful, dreamy and engaging only in the creativity of which fancy dress outfit to choose…
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Oooh it’s been a creative week in social. The channels are beefing up their dev kits and creative back rooms with some new tools. There is no excuse now not to break the social boring and explore new ways to connect to customers. There has also been a flurry of functions to help small businesses.…
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