The new normal, post-Covid world, or whatever you may call it, is going to change everything. From the way we work to the way consumers behave. If we look to the future, it’s looking pretty bleak – we can’t sugar-coat that. Brexit, the continuation of covid, a potential recession and rising commodity prices are four…
Read More
Another week, another #socialsnapshot. This week saw updates across many of the big social media players. A big focus has been on Twitter following its continued censorship during the US Presidential Election. Marketers are also keeping an eye in the shifting power of e-commerce platforms following the positive news of a potential Covid-19 vaccine. Get…
Read More
2020… what else is there left to say? A soul-sapping, up and down rollercoaster of emotions that has forced some to do the unthinkable. Yes, that’s right people. Christmas trees are sprouting up in front-rooms across the UK as families and friends alike look to ’light up lockdown’. Like it or not, the pandemic…
Read More
I am always a bit shocked when I discover there is no strategy behind marketing – how on earth do you know if it works if you don’t know where you’re going? So, when I heard that somewhere between 50-60% of branded communities have no strategy or purpose, I was more than a wee…
Read More
With the groundbreaking election taking place across the pond, we are reminded to vote and to share with others the importance of voting through our social channels. Platforms are giving us factual information, and sometimes something creative to show support. These sort of social media events have been going on for years now, but this…
Read More
Supporting businesses, Christmas and a few new platform announcements – it’s social snapshot time, so let’s just jump right in! Twitter offers Christmas insights Like all of 2020, Christmas is going to be different this year. So, to help marketers prepare for the unusual festivities, Twitter has shared insights with Brandwatch, about conversations and…
Read More
Will perennial bridesmaid LinkedIn ever become the bride? It pains me to say I suspect not. Before anyone thinks this is an anti-LinkedIn or anti-Microsoft rant, this X-Box playing marketeer wants nothing more than LinkedIn to realise its potential. Sadly, the diversified IT supplier appears to place more effort into PR than innovation when it…
Read More
Can you quite believe that we are a mere few weeks from the end of 2020! For many, it can’t end quick enough, but for brand marketers, we KNOW there’s never quite enough time to plan for the year ahead. We’ve just launched our Industry Benchmark report, and from that, we’ve learned the key challenges…
Read More
That title is not nearly as scary as it sounds (though there’s plenty to be concerned about with social media, but that’s not the subject of this blog) – it’s just a reference to a new feature from Facebook called ‘Neighborhoods’. Certain users in select locations are getting the option to connect with their neighbours…
Read More